Lifestyle destination for dogs. For whatever kind yours is.
High quality, design-led products for dogs who know what's best.
Why choose George's?
Welcome to George's Dog Boutique. We are thrilled you found us.
Founded in 2022, we are an independent boutique and salon in London, named after our poodle George. We are passionate about dogs and fashion so we created our very own boutique of brands we adore from all over the world.
Packed with love
Each order is packed and shipped with love from our London boutique
Free shipping
Free delivery on orders over £100
Independent
We are a small independent business run by people who truly love dogs
Created for dogs
Created for dogs, by people who love dogs.
Curated range
We've done the research for you. We stock high quality brands that we've tried and tested.
Shop our brands
Our story
Created by local resident Marina Norman, who became an award-winning dog groomer following a successful career in the fashion industry, George’s Dog Boutique incorporates full-service grooming and spa treatments with a boutique shop of brands carefully selected for their high quality and design values.
George is Marina’s beloved poodle whose grooming requirements drove her to open her own salon.
Bespoke grooming & shopping for your dog, whatever their needs.
Our team of highly trained, award-winning groomers are on hand to provide your dog with the highest standard of care and grooming at George’s.
We do everything the George’s way, inspired by the pampered poodle behind our name.
This is George, whose grooming needs inspired George's.
Expertly crafted grooms, a true passion for dogs and a calm, comfortable salon to ensure a stress-free experience for every dog.
We carry out every step of the groom by hand and have no cages on site. Every dog is given all the time they need.
Contact the team to find out more or book online.
Follow us on instagram
Find out about our latest products, our favourite pieces and of course, see our amazing fluffy clients after their grooms.
Boutique & Grooming
Find us in the heart of Wimbledon Village and spot our larger than life sculpture of George outside.
Step inside and discover a beautiful boutique set alongside a luxurious dog grooming salon where every pooch is looked after like our own.
