Welcome to George’s Dog Boutique. We’re so glad you found us.

Founded in 2022, George’s is an independent dog grooming salon and boutique in Wimbledon Village, named after our poodle George. Alongside grooming in our beautiful London salon, we curate beautiful dog products in-store and online, shipping our favourite brands across the UK.

Packed with love

Each order is packed and shipped with love from our London boutique.

Free UK delivery

Free delivery on orders over £100.

Independent

We are a small independent business run by people who truly love dogs.

Created for dogs

Created for dogs, by people who love dogs.

Curated range

We've done the research for you. We stock high quality brands that we've tried and tested.

Loved by dogs and their humans

Marina Norman, the founder of George's Dog Boutique in Wimbledon Village with George and friends' dogs

Our story

George’s Dog Boutique opened its doors in December 2022, inspired by George, our poodle, and the search for grooming and products that felt genuinely good enough for him.

Marina, George’s owner and a local Wimbledon Village resident, wanted to create somewhere calm, kind and considered. A place where dogs would be looked after properly, owners could feel confident leaving them, and every product on the shelves had been chosen with care.

Today, our Wimbledon Village boutique and grooming salon brings together expert grooming, beautiful products and a warm, personal approach. We are proud to be trusted by local families, long-standing clients and dog owners who travel from further afield for our care.